The New Mystique

An authentic, tight knit, online community of mothers and mothers-to-be. The New Mystique is motherhood – reimagined.

Services Rendered

  1. Logo / Brand Creation
  2. Handlettering / Custom Typography
  3. Illustration
  4. Social Media Materials

The New Mystique is building a community and creating a movement of authentic mothers and mothers-to-be. These women are pursuing life differently and breaking away from traditional labels. We created a visually beautiful and inspiring brand that encourages women to feel welcome, engaged and empowered.

Full Logo

Full Logo

Secondary Mark(s)

Secondary Mark

Brand Colors

Brand Colors

The New Mystique needed a brand image that is sincere, feminine and powerful. We crafted a logo using custom hand-lettered typography with vintage illustrations and created a friendly, feminine color palette to give it this exact feel.


What Can We Create For You?

Just like you, we are passionate, hardworking and invested in all that we do. We want to help you build your perfect brand.

Work With Us